The Power of the ‘Back of the Napkin’ for Innovation and Quality

Big ideas often begin scribbled on scraps of paper. This article explores how the “back-of-the-napkin” sketch can spark real innovation—and turn simplicity into strategy.

Big ideas often begin scribbled on scraps of paper. This article explores how the “back-of-the-napkin” sketch can spark real innovation—and turn simplicity into strategy.